Former publicist admits he lied about RiRi and Jay Z affair
Ten years ago Barbadian beauty Rihanna burst on to the pop scene with hits like Pon De Replay and If It's Loving That You Want.
Since then, the singer's career has been marred by many rumours, including a highly publicised one that RiRi had an affair with Jay Z, rap mogul and husband of Queen Bey.
But Jonathan Hay, RiRi's ex-publicist has confessed that the whole thing was made up as a ploy to boost Rihanna's star power when she was just introduced to the world.
In fact Hay, said he was the one who started the whole thing.
Hay made his confession to J. Randy Taraborelli, the author behind the new unauthorised Beyonce biography, Becoming Beyonce: The Untold Story.
"The PR stunt that I did was out of desperation to help break 'Pon de Replay.' It was reckless, and I didn't think it was going to work. I was just throwing spaghetti at the wall to see what would stick," Hay said.