Singer's death causes music comparison
Saturday's death of veteran reggae artiste Edi Fitzroy at the May Pen Hospital, Clarendon, has led to entertainers being encouraged to follow in his footsteps and produce songs empowering black women and promoting African culture.
One of Fitzroy's trademark songs is Princess Black, which pays homage to black women.
Corporate social responsibility consultant, youth advocate and popular media personality Emprezz Golding told The STAR that artistes should encourage the masses to embrace their African roots. She said not doing more songs promoting African culture because it is not what they think the masses want to hear is not what a true entertainer does.
Messages are relevant
"They (entertainers) are doing songs to suit the crowd) followers, here to make money, get likes and awards with their music. I can't knock a next man or woman's hustle because all messages are relevant, depending on the mood. I wish them all the best, but I really respect and praise those who research and look to Africa for history, economic growth and cultural identity," she said. "We have to give thanks to Queen Ifrica, Tarrus Riley, who have creatively highlighted some powerful historical messages in their music, allowing us to channel our African roots and keep the ancestors' land relevant in our minds."
She said projecting positive messages through music includes radio disc jocks.
"More solution-based teachers need to hit the airwaves and we need the disc jocks to be messengers through their choice of playlists. Many people have never even heard of certain stories, ideologies and historical references, if it wasn't' for the Chronixx tune they heard, Edi Fitzroy for example. I believe we should look out for the dub poets like Steppa, Yasus Afari and Majah, who are blessed with messages potent to national and cultural development. We need them on more airwaves."