J'cans urged to get into Independence spirit

July 10, 2017
Stephen Davidson

As the nation gets ready to celebrate its 55th year of Independence, Jamaicans at home and aboard are being invited to participate in this year's 'Spirit of Independence' promotion.

The annual project, organised by the Jamaica Cultural Development Commission (JCDC), is a decor competition where entrants compete in the categories Best Decorated Business or Office, Window Dressing, Best Decorated Parish or Town Square and Best Diaspora Celebration. The Spirit of Independence promotion is open to entities, including stores, business offices and plazas.

Decorations and graphics should focus on the 2017 Festival fashion theme 'Wear di Vibes ... It's Jamaica 55' and should include the colours red, black, emerald and gold, and may also include company colours. Participants should also keep the Jamaica 55 theme 'Celebrating Jamaicans at Home and Abroad' in mind while preparing their entries.

 

TRUE SPIRIT

 

"The Spirit of Independence entries will be judged on creativity, neatness, appeal and use of the Festival fashion theme," said Stephen Davidson, director of marketing and public relations at the JCDC. "It brings us great joy to see these various organisations hosting Independence displays and decorated with the Festival fashion colours each year in keeping with the true spirit of Independence."

The most patriotic media houses will also be recognised, along with the advertising agency that best utilises the Jamaica 55 theme and Festival fashion colours in promotional campaigns during the period. Municipal councils vying for the Best Decorated Town Square Award should also have their town squares dressed up for Independence.

The 2016 winners were the Forestry Department, which won for the Best Decorated Government Entity, Mayberry Investments for Best Decorated Corporate Entity and the St Catherine Municipal Council, which received Best Decorated Town Square for Spanish Town.

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