Edley Shine eyes charts with 'African Girls'
Edley Shine and Roe Summerz are creating a buzz with their latest release, 'African Girls' (Ethiopian Girls).
The single is described as a delightful ode to women of the African diaspora.
The song, which hails from Edley Shine's Shinealous Records imprint, boasts a fusion of Afrobeat and dancehall with a splash of pop.
The single became available on all major digital media outlets in June.
Speaking with Edley Shine, he said the success of the single thus far is due to a professional team and a good marketing strategy.
"I knew the song would gain favour on the dancehall scene because I carefully researched what's on the market and gave the listeners just that. Roe Summerz is a talented young producer and I needed something fresh to complement my musical geniuses," he said.
Edley Shine said Summerz is the mastermind behind the song.
"He made my job easy by producing and writing most of the song. I then came in with my 'big voice' flair just to bring it home," he added.
Edley Shine is also a co-founding member of Refix Kingz and Born Jamericans.
The video, which further solidifies the song's impact, boasted a wide online release in July, nabbing coveted spots in major online magazines, blogs and video outlets.
It was shot on location in Eden, Washington, DC by Devin Johnson Media, who brought the video to life by capitalising on Washington, DC's vast population of African girls.
Edley Shine is also enjoying the success of the explosive Refix Kingz remix of Ed Sheeran's Shape of You, which features him alongside JButtah, Delly Ranks, Wale and R&B crooner Raheem DeVaughn.