Nicky B makes strong return
Popular Jamaican singer Nicky B has returned to the recording scene with strong international backing, a trending single, and a corresponding video.
The artiste recently released a track called Hotter Than You through Next Plateau and Universal Republic.
Nicky B, who now goes by the moniker Nick Bennett, took some time away from his personal singing career to work on the evolution of his sound as well as to focus on writing for international artistes like Sean Paul, Yellow Claw and R&B sensation Omarion.
"I grade myself harder than anyone could grade me, and a few years ago I, really felt like I sounded the same as I did in 2010 and 2005. I also really wanted to feel comfortable with the body of work that I was coming out with," Nicky Bennett said.
Nicky Bennett now feels comfortable with the new recordings he is presenting to the public and believes they show his growth as a singer and songwriter.
Hotter Than You was initiated by label hitmaker Eddie O'Loughlin, of Universal Records.
"The single was originally done in French, but the team at Universal felt it could use an English version. They also felt someone from the islands would do it more justice based on the 'island pop' feel of the record itself," Nicky said
Already the single has garnered international rotation in the US and made the number one spot on the Sirius XM radio playlist two weeks in a row.
"I feel extremely grateful and blessed. I've been recording for 17 years, and even though I've received hits in Europe, France specifically, it feels great to see a single of mine get heavy US rotation and climbing important charts worldwide," he added.
The official music video for the single has also been gaining traction since its release a month ago. Shot in Bull Bay, Jamaica, by Michael Cushnie, and organised by The Production Lab, the video epitomises the feel of the track with the fun scenes and island elements.