Aidonia goes mainstream in Africa, UK

September 05, 2017
Aidonia

 

Enjoying arguably the best year of his career, dancehall star Aidonia appears to be on a resolute path to conquer new terrains amid broadening his musical horizon.

Back from a three-week stint in Europe where he connected with new and existing fans while reaffirming his brand, the 4th Genna boss has now turned his attention to Africa, a growing market for reggae and dancehall that has the potential to eclipse reggae havens Europe and Japan in the foreseeable future.

With his sights firmly fixed on the Motherland, Aidonia late last week released a collaborative effort, titled My Queen, featuring Ghanaian superstar Shatta Wale. Recorded in New York City, the Platinum Kids/Calli B-produced single will be featured on their upcoming EP, titled Platinum Kids and Friends, which is set for release later this year.

 

EXPAND BRAND

 

"In recent times I have been making a greater impact internationally, especially in North America. I just got back from Europe and the support was overwhelming. So, now we are looking into other markets where we can expand Brand Aidonia, and Africa is nicely poised. They have been calling for some time now, so we are finally answering that call. This collaboration with Shatta Wale is just the first of several major projects in the works for the rest of the quarter," Aidonia said.

Also on the international front, the Banga hitmaker continues to soar with his latest club anthem Yeah Yeah, which was added to mainstream radio in Britain last Friday. The single was annexed to the 'B-list' of BBC 1Xtra's Playlist, which means the track will now enjoy premium daytime rotation alongside the likes of A-listers such as Drake, Rihanna, Jay-Z, BeyoncÈ, 21 Savage, Rick Ross, Cardi B, Busta Rhymes and French Montana.

"The song has been doing extremely well, but the news of its addition to BBC caught me totally by surprise. I was made aware by a member of my management team, and I just want to say a big thank you to everyone, including the fans who were integral in making this happen," Aidonia said.

Locally, Aidonia wrapped up a pair of exhilarating performances at the just-concluded Smirnoff IMAGE and the Pepsi Refresh Tour concert. The deejay is now back in the studio working on several upcoming audio and visual releases for the festive season.

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