Campari Pop Style parties to showcase Jamaican fashion

October 05, 2017
Beauty queen and media personality Yendi Phillipps is seen here at the first staging of Campari Pop Style at Puls8, 38A Trafalgar Road.
Sulliman 'Fashion Barber' Brown (left), and Kristia 'Tia Clothes Girl' Franklin, were the first winners of Campari's recently launched Campari Pop Style series, where over the course of four regional stops, the brand will reward the most stylish attendees and persons in Jamaica. The two Kingston winnerstook home cash prizes of $75,000 each.
From left: Campari Pop Style judges Alison 'Alykhat' Moss-Solomon, Balla Shawn, and Shanice 'Shanzi' Allen, are seen here at the first staging of Campari Pop Style.

Campari Pop Style made its first stop at MVP Fridays at Puls8 last week, the first of a four-stop party series where the brand rewards the most stylish attendees. 

Campari Pop Style parties feature the musical stylings of Chromatics’ Creep and Kurt Riley, host Ms Kitty, resident judges, designer Balla Shawn and stylish publicist and author, Alykhat along with celebrity guest judges who will help decide the most stylish attendees. 

Guest judges include Instagram fashion icon Shanice ‘Shanzi’ Allen, Carlton Brown, Campari billboard beauty Kim Goodall, and the ever stylish king of dancehall Beenie Man.

Nadia Kiffin-Green, marketing manager, J Wray and Nephew Ltd, explained what inspired the series.

“Globally, Campari has always been associated with style and fashion as you can see from our international calendars throughout the years," she said. "Locally Campari has always been aligned with fashion events and now with Campari Pop Style parties, we are highlighting our party fashion culture."

She added that Jamaicans are known for expressing their individuality through style.

"We are a stylish and 'show off' people and we love it! So Campari is celebrating what makes us unique and rewarding those efforts,” she said.

The remaining three Pop Style parties will be in May Pen on Saturday October 14, at Something Fishy; Montego Bay on Saturday October 28 at Pier 1; and the finals on November 11 at the Waterfront, Downtown.

At each party, scouts will select stylish men and women in the crowd who will be asked to walk the Pop Style Runway.  

Resident judges, along with the celebrity guest judge will then pick and critique the top six contestants and allow the crowd to decide the most stylish male and most stylish female.

Both winners will receive $75,000 cash. Sulliman Brown and Kristia Franklin took top honours last Friday.

At the finals, the six winners from the three events will go up against the two most stylish found at the finale and the two most stylish Campari social media fans.

The 10 finalists (five males, five females) must out-style their competition to be named most stylish male and female and win $250,000 each.

There is free admission for all the parties. 

Campari is also investing in Campari Style Watch, a weekly TV show airing on TVJ, Saturdays at 8:30 p.m. dedicated to highlighting and celebrating Jamaican style culture. It premieres October 14.

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