Sean Kingston turns to Bollywood
Sean Kingston keeps making new tracks in the musical field. After his collab with dancehall star Vybz Kartel earlier this year, the 'Beautiful Girls' singer is seemingly destined for a crossover Bollywood hit.
Bollywood is the Indian Hindi language film industry, the largest film producer in India, which is based in the city of Mumbai.
Kingston has teamed with Indo-Canadian Bollywood singer and music producer, Parichay, for a club-banger titled Saare Mundaye Nu, which has racked more than a million views in a matter of days on YouTube.
The catchy Hindi/Punjabi/mainstream crossover dance track comes right after the success of another Parichay single, a collab with Kardinal Offishall titled Habitaan Vigaas Di.
Platinum-selling Kingston, whose other collabs included tracks with Justin Bieber, Chris Brown, Wiz Khalifa and Nicki Minaj, is venturing into the Indian music industry for the first time and is pleased with the initial response to the song.
Said Parichay in a release, supplied to the Jamaican media: "Sean is incredibly talented. While jamming, he literally sang his verse straight into the mic without physically writing a single word down. We were all in a great vibe and that's why we created magic with this record. After seeing the response, I am thinking about doing a mainstream version of this track with just the hook in Punjabi."
The track has also opened up the Indian market to Kingston.
"Parichay told me we should rock an India tour once this track is out. I told him I'm game and look forward to rocking with the fans there," Kingston said.
The music video, which was partly shot in Kingston's mansion in Hollywood Hills and other parts of Los Angeles, received an 'adult' certification from the Indian censor board for its racy scenes but was later re-edited for TV.
However, the unedited version is on YouTube.
Kingston's music manager, Sean 'Contractor' Edwards, who will be handling the promotion of the single and video in Jamaica, said he is looking forward to bridging the musical gap between India and Jamaica and opening up a new marketplace for the local industry.