Purecentage touches social issues on new single
Reggae artiste Purecentage has been creating quite a stir within the industry since releasing his single 'Frustrating'.
The single was self-produced on his Purecentage Music record label.
Frustrating speaks of the social and political issues affecting Jamaica and what can be done to ease crime and violence in the country.
"The single is very straightforward. At no point will we completely eliminate crime; but our country has reached a point where even our children are a target, and that is unacceptable," he said. "As a musician, it is a part of my duty to educate my listeners and hope that they apply what is being taught through positive entertainment."
The St James native explains that a video is ready and will be premiering soon.
"The concept of the video is to show society that we are capable of living a better life without fuelling negative energy. My fans will definitely be more socially conscious of their decisions after watching," he said.
Purecentage said he has been receiving favourable responses from persons in the UK, North America and Canada.
"Canada is my second home. It was there that I had the opportunity to perform for Black Scorpio Sound with many stage show appearances to follow. Music is universal and with the right strategy, there is no limit to where it will reach. I am humbled by the support I have been receiving in other countries," he shared.
Purecentage, formally known as Peter Culture, shares that he will be releasing a new single soon, titled Hustling, with an EP to follow before the year ends.
Among his other releases are Slap, Grandma and Pain and Pleasure.