J'cans off to French short film festival

February 05, 2018
Film Commissioner Renee Robinson.
JAFTA PROPELLA finalists Nile Saulter (left), Angela Magnus (second left), Danielle Russell (centre), Sarah Manley (second right) and Kyle Chin.

The Jamaica Promotions Corporation (JAMPRO) is leading the 2017 Jamaica Film & Television Association (JAFTA) PROPELLA finalists to promote five films at the 40th annual Clermont-Ferrand International Short Film Festival in France. The Clermont-Ferrand International Short Film Festival is one of the premier short film festivals globally.The event attracts over 3,000 international film industry professionals, including producers, buyers, and distributors, who are seeking new content for various platforms. The delegation will be heading to the festival over the weekend.

The Jamaican delegation, led by JAMPRO Film Commissioner Renee Robinson, includes JAFTA PROPELLA finalists Kyle Chin (Mango Wars), Angela 'Gay' Magnus (One Patty), Danielle Russell (This City of Mine) and Nile Saulter (Fever Dream). Producer Darin Tenant will represent Code, directed by Sarah Manley. Producer of This City of Mine, Analisa Chapman, completes the delegation.

The mission to France is part of the JAMPRO and JAFTA collaboration to promote Jamaican film-makers and screen-based content internationally. This main objective is to expose local film-makers to content marketing and negotiation opportunities in the international film festival circuit. Film-makers will also attend the industry conference, network with distributors and sales agents and promote Jamaica as a film destination in the Caribbean.

In addition to the premiere of the JAFTA PROPELLA films at the Trinidad and Tobago Film Festival, local film-makers have participated in workshops focusing on script development, directing and producing, and the business of film to prepare for the international industry. Market attendance at Clermont-Ferrand International Short Film Festival indicates the final stage of the 2017 cohort, and applications are now open for 2018.

JAMPRO Film Commissioner Renee Robinson said it is critical to support local film-makers in their bid to promote their content on the international market. She said JAMPRO is keen on facilitating Jamaica's presence at major film festivals to ensure that the country's capabilities in screen-based content are known internationally. Robinson said, "It is imperative for the growth of the Jamaican film industry that we establish a consistent presence on the world stage. Although Jamaica is already recognised as a destination for filming, we are still making our voice heard regarding the creation of our own indigenous content. The international festival circuit is a requirement for any serious film-maker who wants to conduct business and advance their career. This is where deals get done and we are taking our seat at the table."

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