Rapper eyes Jamaican market
Virgin Islands-born rapper NJAR (Not Just Another Rapper) is banking on the success of a remix of his latest single, 'See Flowers', featuring Demarco, to be his first breakout hit.
"The early response has been great. The love See Flowers has received from my core target demographic has been really amazing. I felt like they embraced the song from day one, automatically connecting to the lyrics. With the addition of Ishika Charles and Demarco on the remix, I'm looking forward for an even bigger response from my supporters and all the new ones I hope to gain," NJAR.
NJAR singled out the help and support that he has received from Jamaicans living in the Virgin Islands as a major factor in the evolution of his craft.
"The Jamaican community in the Virgin Islands has been a tremendous blessing for me as an up-and-coming artiste-songwriter. The encouragement has helped overcome many challenges thus far in music, and at this stage, I feel comfortable trying to make a splash in Jamaica with my music," he said.
Although NJAR has never visited Jamaica, he said he is a huge fan of dancehall.
"I respect and enjoy the work of Demarco, obviously, Vybz Kartel, Popcaan, Dexta Daps, Damian and Stephen Marley, Beenie Man, Peter Tosh, Freddie McGregor, Beres Hammond, etc. Their consistency over the years has always inspired me to make the best music I possibly can," he said.
Having opened for Jamaican acts like Popcaan, Peter Morgan, and Dexta Daps, NJAR now has his eyes set on visiting Jamaica.
"I am looking forward to coming to Jamaica sometime in 2018 to promote my music. I am very excited," he said.