Sagicor Banks jumps into carnival

March 22, 2018
Xodus Carnival band directors, Scott Dunn (left) and Kamal Bankay (right) speak to masquerader Veronika Sramata (centre).

The carnival season is now in high gear and Sagicor Bank is once again in on the festivities. The bank joined forces with carnival bands Xodus and Bacchanal to bring revellers a one-of-a-kind experience.

"At Sagicor Bank, our clientele is quite diverse; and carnival is another avenue through which we can engage our clients and provide them with trendy and unique experiences that are synonymous with our brand," said Nicole Campbell, marketing manager for cards and channels at Sagicor Bank.

The Xodus partnership was forged in 2017, after Sagicor Bank signed as the exclusive bank partner for Dream Entertainment. The Bacchanal band sponsorship was re-signed this year after a successful partnership in 2017.

The carnival band directors lauded the partnership as a mutually beneficial relationship that will yield many benefits to their thousands of patrons.

"We have chosen Sagicor Bank as our financial partners because Sagicor understands our vision and how we want to grow our business. Sagicor Bank supports us with their full suite of products," said Scott Dunn, managing director Dream Entertainment Limited; managers of the carnival band Xodus.

Bacchanal director Michael Ammar said: "Bacchanal and Sagicor Bank are perfect partners as we both strive to be the best in our industry and maximise our customers' satisfaction."

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