Curvy Diva moves to Konka the streets.
Yanique 'Curvy Diva' Barrett has been named brand ambassador for Konka energy drink.
The 16-month deal will see Curvy Diva embarking on a recruitment drive to develop an all-female promotional team to be known as ‘Konka Army’.
“I'm excited to ‘Konka’ the road with the team, we have major plans for parties during the Christmas season and we are going to be a part of carnival next year, but right now the ‘Konka Army’ is gearing up to take on the streets. I can’t wait to start auditioning the girls. They will have to bring energy, energy and more energy, plus, we have some on-fire social media promotions,” Curvy Diva said.
Andrew Ellis, brand manager for Konka Energy Drink, said that the deal with Curvy Diva was not only exciting, but fits perfectly with the brand’s objectives.
“The similarities between our brand and the Curvy Diva are just perfectly aligned. Visually, we want this brand to be the sexiest drink on the market and the Curvy Diva is the quintessential choice for us. We have already seen her growth in the industry as a new artiste. As a new energy drink on the Jamaican landscape, we also look to carve a successful path for our brand. We are ready to Konka,” Ellis said.