Female-friendly rhythms whet appetites

Females are some of the most spiritual beings of this world, and interestingly, music is the same, says Kadrian 'Squirrel' Chaplin, producer and owner of Squirl Entertainment. As the architect of the 'Tribaco' rhythm, he explained that females gravitate towards 'ear-friendly' music - songs that have a lot of repetition and a clear message.

"The audience does not usually know what they want or need until you have given it to them. It means, therefore, concepts that are identifiable and that can easily be attested to, especially by females, are usually a good starting point, for example, women empowerment, sex and love, and life lessons," he told THE WEEKEND STAR. The 'Tribaco' rhythm features heavyweights like Teejay, Vybz Kartel, and Rygin King and up-and-comers Jayds, Geno and Tafari Mobsta.

The first of the juggling rhythm projects that Chaplin has produced has collectively amassed over 10 million views on YouTube alone; the music videos for the artistes' tracks are receiving similar praise, with Attention by Teejay, Blessing by Masicka, and One Time by Rygin King owning over one million views each.

Of the track, Teejay says, "The ladies have been requesting some attention from me, and immediately after hearing the rhythm, I knew it would communicate well with them, giving me another hit."

Squirl Entertainment is also responsible for Shenseea's Love I Got For You, which has garnered over 15 million views.