Canadian singer wants to make Jamaican connection
Canadian recording artiste Nina Brown is hoping to introduce herself to the Jamaican audience with her latest single, Blame.
The track, which chronicles her relationship woes, sees the entertainer baring her soul to listeners in the hope of connecting with them on an intimate level. According to the artiste, music is more influential when it relates to in reality.
"The concept (for the song) was actually inspired by a real-life experience I had a couple of years ago with a guy I was in a relationship with. Turns out he was also in a relationship with another girl, and we found out about each other. I had suspected something didn't add up, and ended up being right," she said. "I was very hurt by the whole situation, but while I blamed him, I also blamed myself for not paying more attention to the red flags."
Nina, who has a strong following in Africa, courtesy of a project with Shatta Wale, says the record has been doing well on that continent, but she now wants to turn her attention to the Jamaican audience.
"I have been very blessed to have gained a lot of fans worldwide. My collaboration with Ghanaian dancehall artiste Shatta Wale exposed me to a large audience in Africa and it continues to grow. It humbles me so much to know that at a lot of people there enjoy my music, but I want to spread my wings in different countries, and Jamaica being such a huge impact as far as music goes, I want to establish a connection here. Jamaica's culture is global and I have always heard that if your music takes off in Jamaica, it can take off anywhere," she said.
With that said, the artiste expressed that she will be bringing versatility to the music scene and will be putting her focus on creating music that makes an impact. "I'm bringing more versatility to the music industry. Sometimes I feel like things have become somewhat gimmicky and I want to bring out more authenticity," she said, pointing out that Jamaica has a viable product in music and should start taking the industry more seriously.
"It's time for reggae and dancehall artistes to command their worth and show people how valuable they are to this ever-changing, global music industry."