Jimmy Cliff urges creators to make good music
Veteran entertainer Jimmy Cliff is advising players in the music industry to take a page from the history books and stay true to the roots of good music.
Cliff, a star who has earned many accolades, including Jamaica's fourth-highest honour - the Order of Merit - and a Grammy award for best reggae album in 2012 with the album Rebirth, warns against the 'microwave' mentality that he said defines the music industry.
"In this day, anyone can become a producer. '[It's just] them know how fi get it play on the radio, you know, them know how fi get it played.' So, it is a difficult thing to have a high standard of the music. You have young artistes today who are still aspiring to put out good music but there are others, [who are] hustlers," said Cliff concernedly.
For him, good music is defined not just by the words but also by rhythm and melody. "Some artistes sing about roots and culture and some sing about girls and cars. A lot of the young ones don't really get into the roots and culture," the veteran artiste noted.
Pointing to Chronixx's Capture Land, the 72-year-old said it is an example of the conscious music coming out of Jamaica.
"Whenever you go in yourself, you can come out with good music, you know. Go in yourself and observe what is happening and if you are a positive being you will come out with it," he advised.
"Do your best, make good music; spend time and make good music," he implored.