ReniGAD releases ‘Brand’ for the summer
ReniGAD is diversifying his brand with the release of the single titled Brand.
With the return of the entertainment sector in Jamaica, he felt it was necessary to release the track to epitomise the summer vibe that was missed due to the coronavirus pandemic.
Produced by GAD People and Dream Rush876, Brand merges a sample from the 'Skettel' rhythm from the late '90s with the modern dancehall groove. This fusion is what ReniGAD believes will make the single a hit project.
"Firstly, the beat is insane, plus the lyrics tell the story of stepping out branded up, and generally speaking, the song is super catchy! It embodies celebrating summer in the islands, the fashion, the music and lifestyle," ReniGAD explained
The track is expected to resonate well with the young dancehall market, the current fan base of ReniGAD as a solo act.
" Brand is fresh and familiar, old sample with new styles, a perfect concoction to get everyone moving. As a member of RDX we released 90 per cent gyal songs but ReniGAD music is more 50/50; girls like me and the warriors rate me," ReniGAD added.