Dancers' Paradise : Sanjay, Selly Belly drops dance video
Reggae artiste and TV personality Sanjay Ramanand is taking full advantage of the growing dancehall popularity he has garnered with his 'Belleh' dance project and has now officially launched the music video for the follow-up dance single, 'Chip Chop', with veteran dancer Shelly Belly.
The launch took place recently at Usain Bolt Tracks and Records, with numerous artistes, friends and media present to view the highly anticipated Japanese-inspired animated visuals.
Chip Chop, like Belleh, has its origin from a slang and then Shelly Belly invented the corresponding dance move. The single was produced by Kirkledove Records.
"Chip Chop happened because we needed a follow-up to Belleh and we heard a friend from MoBay say the words 'chip chop'; Shelly Belly just loved it and decided to build a dance for it. That became the genesis of the Chip Chop movement; from the slang to the dance, and then the song was made," Sanjay told Dancer's Paradise.
The dance move has caught on worldwide with dancers from as far as Japan 'chip chopping' on social media. The team has also been receiving numerous requests for overseas performances and workshops to teach the dance.
"We are excited about the response to the single and to the dance move, from here in Jamaica to so many other countries all over the world. The video also does the single great justice with the Japanese Jamaica anime style," Sanjay added.
The animated video, directed by Jahdean Van Gogh, is available on local television and on online platforms. The video is full of bright, colourful, high-energy imagery and has some really interesting graphics as well. The single is available for purchase on digital platforms like iTunes.