Community Focus : West End - The home of adventure
With its laid-back atmosphere, the resort town of Negril, which straddles the parishes of Hanover and Westmoreland, is known as the ideal getaway for the adventurous.
Yet, if one's interest is to have a first-hand experience of what the locals have to offer, West End Road is the place to be. This popular resort village is located south of the popular seven-mile beach and some distance from the small pocket of high-end all-inclusive hotels.
Music is the pulse of West End, and Rick's Cafe is a popular choice among locals and tourists alike, with many seeking an adrenaline rush by taking the 60-foot plunge into the crystal-clear Caribbean Sea from the meandering cliffs.
For the locals, it is just another day, but for the visitor, an encounter with the porridge or soup vendor, or someone offering their services as an informal tour guide, is a once-in-a-lifetime experience.