Sea, sun…and solid waste
Sea, sun and solid waste could become the tagline for Jamaica's tourism product, effectively replacing 'sun, sea and sand' which was very popular some decades ago.
While the focus will be on planting of trees in observance of the theme 'Trees for the Earth' on Friday, when Jamaica joins the rest of the world in observing Earth Day 2016, the Jamaica Environment Trust (JET) will be putting the spotlight on a much more immediate threat from the wide scale and wanton disposal of garbage.
"We hope that it (sea, sun ... and solid waste) doesn't become the case, but it kinda seems that way as most of Jamaica's beaches and coastlines are quite littered with solid waste. You seeing more plastic bottles than sand," Suzanne Stanley, JET's deputy chief executive officer, told The STAR.
Come Friday, JET will host a Tourism Action Club research competition and awards ceremony for 10 select clubs at the Terra Nova All Suite Hotel, 17 Waterloo Road, Kingston.
Tourism Action Club is an extra-curricular programme managed through the Tourism Awareness Unit of the Jamaica Tourist Board, with a mandate to spread the clean coasts message in their schools.