Digicel pumps $26.5 mil into Denbigh show
Digicel today announced its recommitment to the Denbigh Agricultural and Industrial Show to the tune of $26.5 million.
Endorsing the event, CEO of Digicel Jamaica, David Butler, said, "As a brand that is built by Jamaicans, we understand the value and importance of supporting those events that are uniquely Jamaican, and by what I am told, it does not get any more Jamaican than Denbigh".
Butler went on to emphasise the necessity of corporate entities to the sustainability of the agricultural industry.
"This MOU (memorandum of understanding) is not only about financing an event, it is Digicel's proud investment in the proliferation of Jamaican culture, and a celebration of the commitment of our farmers to feeding our nation".
The three year MOU, which is valued at $26.5 million in cash and services, was signed by Butler and Senator Norman Grant, president of the Jamaica Agricultural Society, and witnessed by Karl Samuda, minister of industry, commerce, agriculture & Fisheries.
Digicel, now in its 14th year of supporting the agricultural show, will this year have in its 'Digicel Hub' phone and credit sales, as well as its usual Denbigh Concert.
The Denbigh Agricultural and Industrial Show will be held from July 30 to August 1. For all three days patrons can stop by the Digicel Hub for specially discounted phones and great family fun, while on July 30 there will be the Digicel Denbigh Concert.