Digicel customers grateful for cash prize
While the grand prize in the Digicel Bring the Beat promotion is a brand-new Hyundai Tucson and a Hyundai Creta, it is the weekly cash prize of $10,000 that seems to be the favourite of those who enter.
"I would really like to win the car, but this money is going to do so much for me right now. I have my daughter to send back to school, so this is a real blessing in disguise," said Kenesha Bennett, one of the winners from week three of the competition.
Likewise, Asha Gayle Edwards from Riversdale in St Catherine said, "Times hard right now. The amount of things I'm going to stretch this money to do. I have several outstanding bills to clear off. I didn't even know how I was going to make it work, so this winning is a blessing."
This sentiment is shared by the other 28 winners selected so far.
Explaining the reasoning behind the cash prize, Michelle Anderson, director of distribution and retail channels, said: "With the kids at home and the upcoming school term, we know that expenses will run high for our customers. Therefore, we wanted the prizes in our promotion to give real value to our customers. Best of all, we wanted to ensure that to enter, customers simply had to do things they normally do on their Digicel phones, that is, top up, activate a data plan, or talk on their phone."
The Digicel Bring the Beat promotion will end on August 18. In addition to the grand prize of the Hyundai Creta and Tucson and the cash prizes, customers can also win call credit, smartphones, and data plans.