More than 200 youth graduate from Red Stripe programme

December 02, 2016
Minister of Labour and Social Security, Shahine Robinson (left) and State Minister in the Ministry of Education, Youth and Information, Floyd Green (second left), with Red Stripe Learning for Life (LFL) programme's Trailblazer Award winners (from centre) Patrick Austin, Anthoneil Francis and Christene Bent. The LFL 2016 graduation ceremony was held on Wednesday at the Red Stripe Oval on Spanish Town Road in Kingston.


Red Stripe has provided valuable skills training to 238 youth, through its Learning for Life (LFL) programme.

Head of corporate relations at Red Stripe, Dianne Ashton-Smith, who gave an overview of the programme, noted that the training provides the flexibility for participants to pursue entrepreneurial ventures as well as provides job-placement opportunities.

"Through the programme, we aim to facilitate first-time employment for at least 70 per cent of the participants through direct job placement, sometimes at Red Stripe and at other corporate entities in Jamaica and through internships," she explained.

Funding for the LFL programme is provided by the Desnoes and Geddes Foundation.

The LFL programme aims to empower young people from low-income households through training, job creation and entrepreneurship.

Students in the programme are between 19 and 39 years old. Approximately 80 per cent of them are under the age of 30 and were not educated beyond the secondary-school level.

More than a third of the graduands are women.

Training of the participants was provided by the HEART Trust/National Training Agency.

The graduates were trained in three areas - project entertainment, project grow and certified bar.

All graduates received certification from the HEART Trust, with more than a third receiving level one regional certification.

Under project grow, 30 of the participants were trained in crop production, with a specialty in cassava cultivation.

All have been employed on Red Stripe's cassava farm in Spring Plain, Clarendon.

Project Grow is the beer company's local raw-material sourcing initiative in which cassava starch is used to replace a percentage of imported high maltose corn syrup used in the brewing process.

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