Bartlett to meet with online accommodation company
Tourism Minister Hon Edmund Bartlett says he will meet with representatives from Airbnb in April to advance a Memorandum of Understanding (MOU) signed between the entity and the Jamaica Tourist Board (JTB) in December last year.
The Minister made the disclosure during a tour of the community of Trench Town in Kingston last Thursday.
The MOU seeks to establish a framework for co-operation to boost and diversify Jamaica's tourism product as the Government seeks to attract more visitors and improve earnings.
Airbnb is an online community marketplace for people to list, discover and book unique accommodations around the world whether an apartment for a night or week, or a villa for a month.
The platform is now surpassing some major hotel chains in terms of the number of beds offered.
Bartlett pointed out that the majority of the 1,200 accommodations in Jamaica registered under Airbnb are from Trench Town and other inner-city communities. Other locations include Portmore and the north coast.
"Already, 32,000 visitors came to Jamaica last year via Airbnb. This level of (diversity) in the way accommodation is offered is broadening the base of ownership within tourism and is enabling a wider entrepreneurship to emerge," he said.