Sandals revs up road safety programme

March 24, 2017
Sheryl McGaw-Douse

Sandals Resorts International has stepped up its road safety push with a new component to its ongoing workshops.

The brand will now offer helmets to all participants who successfully complete the 'Back to Basics' motorcycle training programme and obtain their road licences.

The workshops, which are operated through a partnership with the Back to Basics motorcycle safety team, are part of a larger strategy to curb the troubling number of road fatalities due to motorcycle accidents, particularly in Westmoreland.




"We have made a commitment to making our streets safer places and this is a small yet rational way to help in addressing a much larger problem," said group manager for public relations, Sheryl McGaw-Douse.

Senior medical officer at the Savanna-la-Mar Hospital in Westmoreland, Dr Alfred Dawes, recently stated that there are up to 21 patients turning up at the institution with head injuries from motorcycle accidents on a weekly basis.

Since 2016, the Sandals Group and the Back to Basics Motorcycle Safety Workshop, alongside the National Road Safety Unit, have been implementing a series of educational programmes aimed at changing the biker culture in Jamaica.

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