Joe targets 40 million people for Sumfest

July 15, 2017
Contributed Stephen Miller (left), FLOW Sponsorship Manager shares a light moment with Josef 'Joe' Bogdanovich, partner in Downsound Entertainment Ltd. (DSE), owners and producers of Reggae Sumfest at FLOW's Flagship store on Halfway Tree Road, Kingston.


Joe Bogdanovich, partner in Downsound Entertainment Ltd., owners of the Reggae Sumfest Festival, said his company is seeking to reach tens of millions of people this year.

Bogdanovich, who is in his second year in charge of the 25 year old festival, recently announced that viewers around the world will be able to see Sumfest via the 360 virtual reality and HD Live streams.

With a revamped format, Reggae Sumfest introduced free High Definition (HD) live stream and a 360 Virtual reality access via an app in 2016. Fans across the globe who were unable to witness the performances first hand, were gifted 'front row seats' via their smart devices including cell phones, tablets, computers and TVs.

"We are aiming to reach more than 40 million viewers this year and this partnership with FLOW allows us to extend the local reach of the festival in a way that has never been done before," Bogdanovich said.


Technology to connect


The weeklong festival starts tomorrow, with a beach party, and ends next Saturday in Montego Bay, Jamaica.

FLOW will be beaming Sumfest to 10 countries across the region. This follows an agreement with DownSound Entertainment Ltd., owners and producers of the music festival.

"This is also another trailblazing example of the commitment we have made to use our technology to connect our customers with rich engaging activities and the content they love," Stephen Miller, FLOW's sponsorship manager, said.

"Our partnership deepens our support of a uniquely Jamaican cultural product and experience through this vibrant entertainment event that our customers know and love. It is also one of the ways we are making a contribution to the promotion and development of Brand Jamaica through this annual activity which has brought tremendous returns to the island over the past 25 years," Miller said.

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