Everyday Jamaicans to be recognised by Supreme Ventures
With the new school year fast approaching, Supreme Ventures is launching an initiative to assist needy Jamaicans and also recognise acts of kindness by everyday individuals.
Titled, 'Simply Vested In Love,' the campaign is slated to run from today to September 1 and will be driven via social media.
Simone Clarke-Cooper, assistant vice-president of corporate communications at Supreme Ventures said the company is urging persons not to write in to seek help for themselves but rather highlight the plight of someone who deserves assistance through its Facebook page
"It's a campaign that we are doing as a gesture for recognising and rewarding everyday Jamaicans and helping them in whatever way we can," Clarke - Cooper said. "This was a good time to do an iteration of it for a period but it is not a back-to-school campaign, it is something that we want to keep going."
A nurse, Davia Tucker, who helped to save some children at the Bustamante Hospital for Children after a section of the building caught fire in January, has already been gifted $100,000.
The response to the campaign has been overwhelming as persons have started to send in their entries to the Facebook page.
"People have been sending in entries even outside of those hours because the need is great and we have seen some really heart-rending stories so far who we just have to go though and see who we can help and do as much as we can," Cooper said.
With the aim of fostering a culture where persons look out for one another, the company has set aside J$1.5 million to assist individuals.
And during the back-to-school period, under the campaign, Supreme Ventures will be looking to lighten the burden some parents may face in getting their children ready for school in September.
"We started out with $1.5 million but what we are really looking to do is give gift certificates for back-to-school supplies from Sangster's Book Stores and also working with Maxie Department Store for uniforms, shoes and other school supplies," Cooper said.