All fruits ripe! - vendor devoted to pleasing customers

August 24, 2017
Fruits vendor Kevin Reynolds peels sugar cane for a customer.
Kevin Reynolds arranges his fruits as he prepares for more customers.
Another satisfied customer. Reynolds makes a sale on a typical good day downtown.

Not one to sit idle or support the 'nothing nah gwaan' mentality is fruit vendor Kevin Reynolds, a micro-business operator with one of the most delectable-looking stalls in downtown Kingston.

Reynolds' cart is located in front of The Captain's Bakery and Grill on Orange Street.

At times, he was too busy to complete a sentence during an interview with THE STAR as the rush was on to get to his offerings of assorted fruits and local produce.

Reynolds uses his witty style of customer service to make all feel appreciated.




The former security guard said business was not always bright; however, he managed to develop over time, including benefiting from The Innovators television programme.

"To be honest, I'm in it for seven years now, and since The Innovators came around, I've seen a significant difference because I can reach up to almost 75 per cent of my budget. We always have room for development so I can reach up to 100," Reynolds said.

He journeys from St Mary with his goods and is in Kingston for the week, starting on Mondays, for as long as his stock lasts.

"On a good day I sell up to $47,000, to show you the good impact. Things have been good since my television feature," he said.

From green and ripe bananas to oranges and coconuts, once it is in season, it's sure to be available.

Reynolds said, "My stall is impressive enuh, so you find that when it's school time, a lot of students from even [Caribbean)] Maritime [Institute] come and get them fruits. People from UWI, UTech come and get their fruits. All the high-schoolers and adults come and get fresh fruits."

Reynolds said being a fruit vendor has taught him much.

"You see in Jamaica, you can put your hand to any little thing and make yourself successful out of it because you nah go really reach you capacity as you start, you haffi creep before you walk. It wasn't like this for the first four years. Every wound heals with time, so as time goes on, things pick up and people get to know you better," he said.

Reynolds said communication is a key part of his daily trade.

He said, "People see you on a regular basis, you are clean and they see how you carry yourself. People are funny so you have to know how to present yourself, present your stall."

Reynolds has reason to smile because his earnings, which he used to support his family, have borne fruit.

"My daughter (his only child) got her exam results recently and she got seven subjects with a one in English. Now she is preparing for sixth form and I have to find the money to send her," he said, giving his reason to keep going.

Other News Stories