Hi-Lo and Boys' Town bring int'l tastes to Jamaicans
In keeping with their promise of delivering a world-class customer experience, Hi-Lo Food Stores recently launched its Taste of the World campaign for the second year.
Taste of the World features live cooking demonstrations and sampling of easy-to-prepare meals with international flavours.
The event is being hosted on the last Saturday each month for the duration of the year in select Hi-Lo stores islandwide.
This year's edition also serves to bolster social and academic development with a recent partnership with the Boys' Town Vocational Training Centre (BTVC).
This partnership sees Hi-Lo Food Stores engaging the services of students enrolled in the hospitality programme at BTVC, who are tasked with preparing meals under the direction of their teacher and a chef, and then carrying out the sampling activities in the stores.
Leading the recipe creation and cooking demonstrations for Taste of the World is Chef John Comrie, who ably guides 10 HEART Academy trainees from the BVTC each month as they gain invaluable work experience in carrying out these activities.
Patrique Goodall, marketing officer for Hi-Lo Food Stores, said Taste of the World shows consumers how to use local ingredients to create meals influenced by international cuisine.
"By involving the HEART trainees from Boys' Town in this activity, we are providing them with culinary and customer service experience to help them to establish themselves in the retail and food industries," she said. "Boys' Town has produced excellent certified trainees who have gone on to work in the local and overseas hospitality sector, and we are so pleased to have them be an integral part of Taste of the World."
Stacy-Ann Williams-Gayle of BVTC said the collaboration was an excellent opportunity for trainees to develop their culinary skills by trying different recipes.
"They also got the chance to learn how to interact with customers which helps to improve service delivery. We are excited to be part of this programme and look forward to strengthening the partnership," she said.