SVL assists more than 100 children
Supreme Ventures Limited's (SVL) new outreach campaign, #SimplyVestedInLove, completed its first major outreach project last Friday, assisting 37 families, comprising 101 children, to send their young ones back to school.
The effort, which celebrates life-changing acts of kindness by ordinary Jamaicans, disbursed J$1 million to the families for school-related assistance in September.
The children varied in age and stage of schooling, from basic to high school.
#SimplyVestedInLove's back-to-school project was executed exclusively on SVL's corporate Facebook page, and encouraged SVL fans to share the story of a neighbour, family member or friend who needed assistance sending their children back to school in September.
Hundreds of entries came in, and after a difficult and often emotional selection process, beneficiaries for the programme were contacted and asked to collect their gift certificates for textbooks, stationery, uniforms and other school items based on the need described in each specific case.
Based on the recipient's inability to physically make it to the SVL's corporate office, the SVL team travelled to the beneficiaries to deliver the vouchers.
Vouchers were also sent out of town to beneficiaries who were unable to make it into Kingston.
SVL's assistant vice-president, group corporate communications, Simone Clarke-Cooper, said the response to the campaign was overwhelming and inspiring.
"This is one of the most emotionally challenging and inspiring projects I have ever worked on. It was a joy to see how many Jamaicans were looking to help someone else through their nominations. The need was great, but we did what we could, and we're pleased that we were able to help so many people in a relatively small but incredibly impactful way," she said.
One of the beneficiaries, Mellesa Marcelly, a mother of three who uses a wheelchair, said the programme came just in time.
"I can't work, daddy not working at the moment, so the minute I saw it on the television, I started to cry. Mi just give God thanks because this is a great help" she said.
Clarke-Cooper said the company was inspired to start #SimplyVestedInLove by the heroic actions of Davia Tucker intensive care nurse at the Bustamanate Hospital for Children.
Tucker came to national prominence when she saved four babies from a fire in the intensive care unit in January.
She was chosen to start the chain of kindness for #SimplyVestedInLove and received a cash award of $100,000 from the gaming company, which she shared among the other hospital staff who assisted her during the incident.