Law coming to regulate sponsorship from alcoholic brands

February 15, 2019
Joesph Bogdanovich, principal of Reggae Sumfest, which has Red Stripe as one of its main sponsors.
Joesph Bogdanovich, principal of Reggae Sumfest, which has Red Stripe as one of its main sponsors.

Following a ban on the smoking of cigarettes in public places, the Government is now indicating that it will be clamping down on alcoholic beverages.

Delivering the Throne Speech in Parliament on Thursday, Governor-General Sir Patrick Allen said the Government will be developing a national policy for the reduction of the harmful use of alcohol.

"The main objectives of the policy will be to regulate the advertising, promotion and sponsorship of alcoholic products, strengthen the health response to the harmful use, reduce road traffic accidents as a result of the use of alcohol, and to monitor and evaluate the public health surveillance measures," Allen said.

Alcoholic brands are major sponsors of entertainment and sports activities on the island. Red Stripe, for example, sponsors the National Premier League as well as Reggae Sumfest, while Wray & Nephew sponsors severaal entertainment events.

In the meantime, the Government will be pursuing the development of a Bill for comprehensive tobacco legislation in keeping with the country's obligations under the Framework Convention on Tobacco Control.

"The objective of this Bill is to address areas not adequately covered in the existing legislation, which includes tobacco advertising, promotion and sponsorship as well as the prohibition of sales of all forms of tobacco products to minors," Allen said.

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