FLOW takes over streets to promote new plan
Telecommunications company FLOW left a haze of blue across several major towns and communities as it hit the streets to promote its newest mobile plans.
Large caravans of dancers backed by top sound system operators invaded densely populated areas and put on a show for passers-by in celebration of the “game-changing “ offer that provides unlimited calling to any network, always connected data and free social media access.
The road tours culminated with mega-shows hosted by Flow in May Pen and Ocho Rios late Friday evening.
In May Pen, Clarendon, a ram-packed Bargain Village Plaza was treated to energetic performances by Bugle and I-Octane, while in Ocho Rios, St Ann, Grammy-nominated reggae singer Protoje headlined a cast of top artistes, including Wayne Marshall and Chi Ching Ching.
Flow used Friday’s roll-out to unveiled its new tagline: “Hustle On” which it says represents an overhaul of its existing customer offers to make way for the introduction of a raft of initiatives designed to better align with the needs of the everyday Jamaican and to achieve a shift towards greater progress within their daily lives.
“More than ever, Jamaicans are on the move. We are pressing for advancement and improvements in almost every aspect of life. Jamaicans are on the hustle and at FLOW, we have committed to becoming greater enablers of this progress by making significant changes to our business that deliver an over-arching new brand promise,” said Stephen Price, FLOW Jamaica’s country manager.