Govana tackles racism on ‘Karen’
Fans of Govana say he is in a league of his own following the release of the music video for his latest single, 'Karen', the colloquial term used to refer to a racist Caucasian female.
Govana, who has been in the US for the past few months, says he decided to use 'Karen' as the inspiration for his latest visuals because she represents the racist stigma the world is currently battling with.
"The inspiration for the song came from the streets of Jamaica, honestly. We are a very proud nation that's hard to impress and isn't easily wowed or flustered, so I basically brought that out in this track, but added a little extra flare with the 'Karen' character because it's something we can see happening right across the world with racism and stereotypes," he said. In the video, Govana can be seen moving into a well-off neighbourhood as a 'Karen' looks on. The woman approaches Govana and proceeds to ask him if he is the man in charge of moving. Govana responds that the house belongs to him. Karen then asks Govana how he could afford such an 'expensive place', to which the artiste responded 'mi a choppa muma, Google it'.
The track has been receiving rave reviews from viewers, who have applauded the artiste for once again giving them a music video that is engaging and outside of the norm. Since it was released last Saturday, the video has racked up more than 500,000 views on YouTube and is currently the number two trending song on the local chart. Govana told THE WEEKEND STAR that while he is no longer 'wowed' by YouTube trending stats, he does take pride in ensuring his craft stands out.
"At this point, I'm just putting out music for my fans and if them like it, I give thanks. If they don't, we go again," he said. "I do everything to the best of my ability so that the listeners and viewers are satisfied. I do try my best to stay out the box, because I hate doing the same things everybody doing."
Govana says lately he's been asked about a future career in acting, and notes that is a possibility. He says if he does get on to the big screen, he would love to work with Paul Campbell, Spragga Benz and Ky-Mani Marley.