Lalor urges support for breast cancer warriors

October 05, 2022
RJR’s Hotline talk show host, attorney-at-law Emily Shields, participating in the 2019 staging of the Pink Run.
RJR’s Hotline talk show host, attorney-at-law Emily Shields, participating in the 2019 staging of the Pink Run.
Paul Lalor
Paul Lalor
Members of the Jamaica Defence Force with boots on the ground as they joined the fight against breast cancer.
Members of the Jamaica Defence Force with boots on the ground as they joined the fight against breast cancer.
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Insurance executive Paul Lalor has urged Jamaican men to "dig deep in their pockets" and support women in the fight against breast cancer.

Lalor, president of the Insurance Company of the West Indies (ICWI), said it is important that men step up to support the women who are battling the dreaded illness.

"This disease is one that pulls on our men who will need to provide emotional, financial and psychological strength for our wives, our mothers, the mothers of our children, our daughters and our sisters. Jamaican men are called to share in the recovery journey with their family members," said the ICWI president.

His company has been title sponsor of the Pink Run since 2015 and helped to raise over $20 million for Jamaica Reach to Recovery (JR2R), through the run.

For the past 19 years, the JR2R has relied on the annual five-kilometre Pink Run charity event to finance its work and ensure that the women who are already fighting breast cancer can have the lifesaving tests and treatments.

Lalor, in urging support for the Pink Run initiative, encouraged men to "dig deep in their pockets to make a donation and to register to run or walk at this year's event".

At the same time, he urged women to do all they can to reduce their risk of breast cancer, and to support the Pink Run "so that another woman can live longer".

Breast cancer is the number one cancer affecting women in Jamaica, with roughly 43 out of every 100,000 women inflicted.

"I have seen first-hand the effects and the strain that this disease places on families. We are not immune to the impact this disease has on women, and on the family members who must make sacrifices to prolong the lives of those they love. As corporate citizens, it feels right to support our women; when we support our women, we support families," Lalor added.

The themed run/walk is a family event, and will be held at the Hope Botanical Gardens on October 30, starting at 6 a.m.

Registration is now open and persons may visit the Pink Run website at www.pinkrunjm.com to donate or register as an individual or team. Persons may also purchase merchandise in support of the initiative. For further information, persons may contact the Pink Run organisers at 876-978-0375 or 876-517-0312 or via email at icwipinkrunsecretariat@gmail.com.

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