Pepsi realises return on Super Cup investment

November 14, 2015
File Mitchell Watson

PEPSI feels it has got great return on its $5 million investment in 2015 FLOW Super Cup. The competition concludes today with defending champion Jamaica College taking on St George's. The winner will walk away with the Super Cup trophy and $1 million in cash.

According to Pepsi Cola's Marketing Manager, Mitchell Watson, football has been an integral part of his brand's global campaign and as such the FLOW Super Cup was the perfect vehicle to pursue that campaign here in Jamaica.

"Partnering with FLOW for a second year was really a no brainer as we figure the Super Cup or better yet the Champions League of school football cements our point in the local football community," he said.

"Our support for the event is also bolstered by us providing hydration through our Gatorade brand for all the teams participating in the event which is key, given the need for all athletes involved in sports on all levels."

Watson revealed that the feedback has been tremendous. This year they had all their vendors at the locations supporting the competition with the numbers at each stadium increasing for each game and that was not all.

"From a brand and sales perspective we are happy with the opportunities the games presented as great locations for the games, a controlled environment where we are given the chance for sales of the products and great interactions with the consumer," he said.

"In regards to cost and prizes for the schools, which make it to the round, wining $25,000 for each game does well for the school. Not to mention the ultimate winner of the event. (And) for our partners Flow and us it offered great TV since the games are being broadcast on both Flow TV as well as CVM."

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