NBA, SportsMax extend partnership


February 19, 2016
@Normal:Cleveland Cavaliers' LeBron James (23) shoots over Sacramento Kings' James Anderson (5) in the first half of their NBA basketball game on February 8, in Cleveland. The Cavs won 120-100.

The National Basketball Association (NBA) and SportsMax yesterday announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.

This multiyear partnership will increase the number of SportsMax NBA broadcasts from 48 regular-season games to up to 112, and from eight postseason games up to 53, including live broadcasts of the NBA Conference Finals.

SportsMax, which began its relationship with the NBA in 2015, will also continue to offer fans more than 30 territories of the region content-rich programming that includes the highlight show ?NBA Action? and select classic games.

?We are listening to our basketball fans who say they want more live action and content,? said SportsMax President and CEO, Olly McIntosh.

?It?s about bringing the sport closer to the fans and that is what this new deal with NBA will deliver.?

SportsMax will showcase the NBA throughout the season with feature games on Tuesdays, Thursdays, Saturdays, and Sundays.

?We are excited to provide our fans in the Caribbean more live games and content through the extension of this strategic partnership with SportsMax,? said NBA Senior Vice President, Latin America Philippe Moggio. ?SportsMax is one of the Caribbean?s premier sports destinations, and its extensive reach will give our fans the chance to experience even more expanded coverage of our games and programming.?

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