Puma to launch new brand at Champs 2016

March 03, 2016
Leo Hudson Photo Covenant of Mercy (Alpha) student Zinedine Russell is the centre of attention as she shares a conversation with GraceKennedy CEO Don Wehby (second right), FLOW's sponsorship manager Stephen Miller (right) and Public Relations Officer Danielle Savory at yesterday's launch of the ISSA/GraceKennedy Boys and Girls' Athletics Championships at the Spanish Court Hotel in New Kingston.

Considering the Inter-Secondary School Sports Association (ISSA) ISSA/GraceKennedy Boys' & Girls' Athletic Championships to be a world-leading spectacle, global sport and lifestyle apparel maker Puma will use the March 15-19 EVENT to launch its newest Puma Evo Speed disk track and field spikes inside the National Stadium.

Champs 2016 was launched at Spanish Court Hotel's Valencia Suite in New Kingston, yesterday.

Puma Jamaica representative, Alfred Francis, said Jamaica is a big part of the Puma family and means a lot to the Germany-based brand.

"The synergy with Puma and Jamaica is just a natural fit. Puma supports Jamaican track and field both from the grassroots level and at the senior level, and Puma is proud to be associated with Jamaica and its track and field," Francis told STAR SPORTS.

The disk spike technology is a new innovation and will be launched at Champs next month.

"That speaks to the importance of Jamaica in track and field as a part of the Puma Family," said Francis.

ISSA president, Dr Walton Small, said that Champs has developed into the best high school track and field event in the world.

Title sponsors GraceKennedy presented $54 million yesterday, as part of an overall $100 million sponsorship towards this year.

Cable and telecommunications sponsors Flow renewed their partnership with an $81 million three-year deal. Tickets will go on sale as of March 12.

On Tuesday's opening day, entrance is free, while Wednesday and Thursday children will pay $100 and adults $500 at the bleachers and grandstand, respectively.

Friday bleachers tickets cost $500 and $350 for students in uniform. Grandstand Friday tickets cost $3,500.

Saturday's final day students will pay $1,500 for bleachers and adults $4,500 for grandstand.

Grandstand season tickets will cost $9,000 for category one and $8,000 for category two.

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