Charley's JB Rum pours millions into premier league play-offs

May 18, 2016
Kevon Spence (left), J Wray and Nephew's brand manager handing over a gift to Junior Dennis, Maverley/Hughenden FC's acting president during the Premier League play-offs press conference yesterday at J Wray and Nephew's offices in New Kingston. Looking on are Jason Dennis (second right), a Maverley/Hughenden player and Lloyd Morrison, Maverley/Hughenden FC's general secretary.
Patrick Planter/ Photographer Raymond Grant (left), Jamaica Football Federation general secretary accepting a symbolic cheque for $1.2 million from J Wray and Nephew brand manager Kevon Spence during the Premier League play-offs press launch held yesterday at J Wray and Nephew Limited's offices in New Kingston.
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The Jamaica Football Federation's (JFF) Premier League play-offs will be sponsored for the first time this year. Yesterday J Wray and Nephew Limited, under its Charley's J B Rum brand, announced that it will contribute $9 million over a three-year period to the competition.

Three million dollars will be spent each year, with $1.2m going to the JFF towards administration, referees, the clubs and other related expenses. The remaining $1.8 will be spent on organisation of the games during the three-week play-offs.

Pietro Gramegna, J Wray and Nephew's marketing manager, made the historic announcement at a press launch yesterday at J Wray and Nephew offices in New Kingston.

"Today marks the announcement of the historic Charley's J B Rum Premier League play-offs. Congrats to Granville United, Jamalco FC, Maverley/Hughenden and Brazil for emerging winners of their Confederations," Gramegna said.

"We will be investing a total of $9 million in cash and execution of the play-offs for the next three seasons," he stated.

company's decision

'Therefore, we will look forward to some thrilling football. We want an exciting play-offs series over a three-week period," Gramegna added.

JFF board member Michael Ricketts says the organisation was very happy about the company's decision to invest in the play-offs.

"Well, congrats to the sponsors. They had the vision to suggest sponsorship of the play-offs series. This had never happened before," Ricketts shared.

"This is a league format and at the completion of the home and away games, the top two teams on points will advance to the 2016-17 Red Stripe Premier League season. This is a partnership that will hopefully last for a lifetime. We need private sector support, especially at the parish level to develop football," he outlined.

The play-offs series is set to start on Sunday, May 22 with two games. Western Confederation Super league champions Granville United FC will face Kingston and St Andrew Football Association (KSAFA) winners Maverley/Hughenden FC at Granville Community Centre, starting at 3:30 p.m.

And, Eastern Confed Super League champions, Brazil FC will challenge South Central Confed Super League winners, Jamalco FC at Drax Hall in St Ann, starting at 3:30 p.m.

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