Pure Ice to cool down Tallawahs
Jamaica Tallawahs marketing and communications manager, Shantell Hill, has described the sponsorship of the team by Pure National Ice as a timely one, that should aid in performances during home matches in the HERO Motocorp Caribbean Premier League Twenty20.
The Tallawahs are set to benefit from cash and kind from Pure National after the company signed a partnership deal with the team on Wednesday at Sabina Park.
"What Pure National Ice has proposed is something that we really wanted as our players continuously need to stay healthy and fit,'' said Hill.
"Having ice, especially for players' ice baths, for our hospitality suites, party stands and guest is very essential as the summer is hot and need for everyone to keep hydrated," she added.
The partnership, according to Pure National sales and marketing manager, David Walton, represents the start of many to come, the first time the company has entered the field of cricket.
Pure National was previously associated with the Inter-Secondary Schools Sports Association, through Boys and Girls' Athletic Championships, Digicel Grand Prix Series and the Racers Grand Prix.
"What we are offering support is to be the brand of choice to help keep the Tallawahs hydrated in the tournament,'' said Walton.
"Additionally, we will be providing our cold hydrotherapy zone, which includes a Pure National Ice-bath facility whereby the team will have access to ice baths before, during and after matches," Walton said.
Walton said the bath facility will aid in the cooling down of muscles, tendons and bones.
Chris Gayle-led Tallawahs are seeking to reclaim the title they won during the inaugural 2013 season.