Organisers hail unprecedented viewership for T20 showpiece
Caribbean Premier League organisers announced yesterday that the Twenty20 showpiece had once again exceeded global viewership figures for the just concluded season, with a nearly 44 percent increase over the previous year.
This year's tournament enjoyed an audience of 134 million, a significant rise over the 93 million viewers that tuned in for the 2015 edition.
Viewing numbers have steadily risen from 36 million in the inaugural year in 2013 and the 66 million recorded for the 2014 event.
"Today is a proud day and further evidence of the rising international stature of the Hero CPL not just in the Americas, but across the UK, India, Middle East and beyond," said CPL's chief executive, Damien O'Donohoe.
"The figures are a tremendous boost, not just for the game of cricket in the Caribbean, but for each of the local tourism boards and our loyal sponsors who invest so much in the development and marketing of the game."
Several broadcast markets also enjoyed a significant boost in viewing numbers. In India, there was a doubling of viewership from 44 million to 82 million while in the United Kingdom, numbers grew from 548 000 in 2015 to 2.5 million.
In the United States where matches were played for the first time in Florida, there was an increase from 694 000 to 743 000.
O'Donohoe pointed out that the figures were also a reflection of a successful year for West Indies cricket.
"The profile of West Indies cricket has never been higher and 2016 was a memorable year," he noted.
"From the tournament's inception back in 2013, we were determined to showcase the very best of what the Caribbean has to offer, both on and off the field.