Heineken to sponsor fourth consecutive CANS Golf tournament

January 28, 2017
From Left: Dr. Richard Brent, President of the Jamaica PGA; James Moss Solomon, UHWI Chairman; Suwannee Stewart, brand manager for Heineken; Blandine JnPaul Reid, head of marketing and innovation at Red Stripe; Dr. Carl Bruce, consultant neurosurgeon at the University Hospital of the West Indies (UHWI).

Premium beer brand Heineken has confirmed that it will continue to support the Caribbean Association of Neurosurgeons (CANS) MedGolf Classic. The 2017 staging of the competition is scheduled for this Saturday, January 28, in Montego Bay at the Cinnamon Hill Golf Course, Rose Hall.

This year marks Heineken's fourth year as a sponsor of the event. The tournament has enabled CANS to hand over medical equipment to the University Hospital of the West, including lead jackets for use in intra-operative surgical X-rays, a radiolucent Wilson Table Frame (for intra-operative X-rays in spine surgeries), and Lumbar Surgical Instrumentation (for back surgery).

"From the proceeds of the CANS 2017 Charity Golf Tournament, we are aiming to purchase a neuroendoscopic device. This piece of equipment is expected to have a major impact on our ability to treat tumours," said Dr Carl Bruce, consultant neurosurgeon at the University Hospital of the West Indies. Neuroendoscopy is a minimally invasive surgical procedure in which tumours are removed through small holes in the skull or through the mouth or nose.

"We are happy to support this initiative and see this as an excellent opportunity to give back. CANS is using golf as a medium to promote the need for world-class health care in the Caribbean, and we endorse their efforts wholeheartedly," said Suwannee Stewart, brand manager for Heineken.

The golf tournament will be held in conjunction with the Departments of Surgery, Radiology, Anaesthesia and Intensive Care at the University Hospital of the West Indies and will be preceded by the 15th Annual Caribbean Neurosciences Congress and Symposium at the Montego Bay Convention Centre.

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