Hat in hand - New netball coach eyes world's most powerful women
WHEREAS crowd-funding via the Internet has become a popular method of raising capital for activities, new Sunshine Girls coach Jermaine Allison-McCracken is hoping to go another route to bolster the finances of Netball Jamaica (NJ) - by writing blindly to potential sponsors for help.
One tactic she plans to employ is the gender card by stretching NJ's hat to female chief executive officers of the Standard and Poors 500 companies.
Allison-McCracken told STAR Sports that her husband, who lives in Scotland, had provided her with a list of these women to whom NJ could begin its appeal.
"I don't know how we would do it. I just know you can reach out to people who are in positions of influence, who may be persuaded to help the netball," Allison-McCracken, said, adding that the approach would still need to be approved by NJ's board.
"I just come up with ideas, because that's what I do. I'm an ideas person," she said.
The Standard and Poors list includes the first India-born chief executive officer (CEO) of PepsiCo Inc, Indra Nooyi.
Outside of India, Jamaica is the world's second-largest market for Pepsi. Similar to Jamaica, India is a member of the Commonwealth, world-ranked 30th in netball. At the 2012 Asian Netball Championships, India finished fifth behind Singapore, Sri Lanka, Malaysia and Hong Kong.
Other female CEOs on the list include heads of corporations such as car makers General Motors, candy company Hershey's, Nasdaq; doll-makers Mattel; aerospace technology manufacturers Lockheed Martin, and Yahoo.
"These lists are just starting points," Allison-McCracken told STAR Sports.
"It's the kind of the kind of thing I need to talk to Netball Jamaica about. This would be a task. Each week we call and talk to maybe five or 10 of them. There are lots of different approaches. We can't do too much but we can do as much as we can with what we have," she said.
Netball Jamaica is funded locally by companies such as Jamaica National, Supreme Ventures Limited, and Berger Paints. It also has a ball deal with Gilbert which sponsors gear for the International Netball Federation.