No more 'Grid Girls' in Formula 1
There will be no more "grid girls" before Formula One (F1) races and no more "podium girls" celebrating with the drivers after them.
F1 said yesterday it will end the long-standing practice of using women on the grid and on the podium with the top three drivers. The Formula One season starts on March 25 at the Australian Grand Prix (GP).
"We feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms," said Sean Bratches, F1's managing director of commercial operations. "We don't believe the practice is appropriate or relevant to Formula One and its fans, old and new, across the world."
At previous F1 races, women dressed in uniform would walk out onto the grid shortly before the start and then stand in front of each driver's car, holding up the driver's number. Women would also stand alongside the winner on the podium after the race.
The changes also apply to other motorsports series - such as F2 (Formula Two) - that take place on GP weekends.
F1 is owned by Liberty Media, which completed its takeover from former commercial rights holder Bernie Ecclestone in January 2017.
"Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision," Bratches said.
F1's decision was applauded by the Women's Sport Trust a charity raising the visibility and increasing the impact of women's sport.
"Thank you @F1 for deciding to stop using grid girls. Another sport making a clear choice about what they want to stand for," the trust wrote on Twitter.