Entertainment

Exciting launch for Style Week

Fashion on display at the Media Launch of Saint International Style Week, held at JAMPRO Head Office, Trafalgar Road, New Kingston on Tuesday. - Winston Sill Photos

ON TUESDAY, MAY 24, Saint International launched its Style Week Jamaica at the Jampro head office on Trafalgar Road. One does not usually get drama at a press launch, not unless of course, it is the launch of Style Week.

The staid, and very low-keyed lobby of the Jampro building was transformed into a fashionista's delight. At the entrance and within the lobby, models posed on stands displaying some of the work of the designers to be featured during Style Week.

Models Denise Dennis and Christopher Reid, both wearing camouflage designs from Clinton Smith's Imegewear, held militant poses on the stoop at the entrance of the building. Inside, Denise Scott expertly balanced on a platform in a design from the Neah Lis Collection and still other models posed in designs from Gia Marie and Siim.

And, in keeping with the launch that was as star-studded as the Saint catwalk, models, local and international designers, press and sponsors converged to learn from Saint CEO Deiwight Peters, the plans for this edition of Style Week.

The plans for Style Week, right down to the running order of the show was outlined by Peters who noted to chuckles from that, "Yes, we are that organised."

Shows planned

Among the plans that were outlined were a swimwear and accessories show, Island Vibrations ­ Bikini Polooza, held last night at the Jamaica Pegasus Poolside. Today there is a panel discussion at the Jampro head office where designers and other fashion authorities will meet to discuss the topic 'Jamaican Designers' Move to a Higher Fashion Value'.

Also slated for tonight is the exclusive showing of French collections by designers Xulibet and Gaspard Yurkievich to be premiered at a special VIP reception hosted by the French Ambassador. The collections will also be on show at the International Mecca of Style (IMOS) tomorrow at the UWI Assembly Hall.

IMOS will also showcase the collections of other designers scheduled for Style Week, among them Roger Gary, Minka, Pat Blackman, Siim, Dexter Pottinger, Yolande Bennett, Ande Sew, Clinton Smith and Les Campbell. Designers will show collections on two shows, IMOS, and the highly anticipated Fashionblock, the free fashion show to be held in the middle of Knutsford Boulevard on Sunday. Fashionblock will climax Style Week.