LAST WEEK, WE introduced the topic of the company logo and we even discussed the three types of logos. This week, we're giving you some tips on how to create the best logo for your company:
1. Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.
2. Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality, serious or light-hearted? What makes it unique in relation to your competition? What's the nature of your current target audience? These elements should play an important role in the overall design or redesign.
3. Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in colour.
4. Your business name will affect your logo design. If your business name is 'D.C. Jewellers', you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called 'Lightning Bolt Printing', the logo might feature some creative implementation of, you guessed it, a lightning bolt.
5. Use your logo to illustrate your business' key benefit. The best logos make an immediate statement with a picture or illustration, not words.
6.Don't use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it'll set your business apart from others.
See next week's paper to learn how to use and protect your logo.
Source :
http://www.entrepreneur.com/article/0,4621,316513,00.html.
Compiled from articles written by David Cotriss, Kim T. Gordon and Steve Nubie.
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