So far we have discussed the types of logos and we've given tips on creating the best logos for your business. After you have decided on a logo, you must now consider how you will protect and use your logo.
Your logo belongs to you and will come to represent your organisation. You therefore need to ensure that you have the sole rights to your creation.
Once you've produced a logo that embodies your company's mission at a glance, make sure you trademark it to protect it from use by other companies.
Then, once it's protected, use it everywhere you can, on business cards, stationery, letterhead, brochures, ads, your Web site and any other place where you mention your company name. This will help build your image, raise your company's visibility and, ideally, lead to more business.
Creating a logo sounds easy, doesn't it? It can be. Just remember to keep your customers and the nature of your business in mind when you put it all together. In time, you'll have succeeded in building equity in your trademark, and it will become a positive and recognisable symbol of your product or service.
Source: http://www.entrepreneur.com/article/0,4621,316513,00.html.
Compiled from articles written by David Cotriss, Kim T. Gordon and Steve Nubie
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