Look out kids, in a few months the back of the Foska Oats box will have a new design, thanks to a redesign competition put on by the company.

The competition, which was open to youngsters in two age categories - 11-13 and 14-17 years - had responses from all over the island when the call for entries in the first phase was made last June.

This second phase of the competition, which is a text-in segment, will see the work of the 10 finalists on display for judging by the public. Those scores, along with the input from the panel of judges, will help to decide which two (one from each category) will make it on to the box of Jamaica's favourite breakfast cereal.

Personal expression

"Foska has always been a favourite with young people, and we thought it was a great idea to broaden their opportunities for personal expression by having them redesign one side of the box," explained Jacqueline Dawes-Clarke, brand manager.

The winning entrant in each category will receive a personal computer, while his/her school will receive $15,000.

With the design on the back only, the Foska Oats box will retain the iconic image on the front. This, Dawes-Clarke believes, is the best balance for maintaining the traditional look of the brand.

"When people look at the image on the box, it brings back the memories of everything they enjoy about Foska Oats. Now, with the fresh look that these young people will bring, it is the perfect mix of where we are coming from, and where we are going," she said. "Foska has a secured place in homes across Jamaica, and the voting process brings everyone into the celebration of goodness and health that is symbolic of the brand."