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The strong one goes to 'market'

Krista Henry, Staff Reporter



Samples of Etana Merchandise: mugs, wall plaques, and t-shirts. - contributed photos

STAR of themonth Etana has more on her plate than just singing. the artiste is also responsible for distributing various specialised promotional items.

The distribution started in April through her record label Freemind Music in partnership with PCF Company Ltd.

The first item to hit the streets, and which has since become popular, is the Etana student notebook, which varies from one to three subject sizes.

An official launch for the note books was organised in late May and the media turned out in support of Etana's business venture.

At her recently held album party Etana once again rolled out other merchandise bearing her name and image. These included T-shirts, mugs, jewellery (necklaces), mouse pads and wall plaques.

With yet another successful introduction, Etana through PCF Company is gearing up to start marketing her male and female T-shirt lines to retail stores.


Etana displays one of the notebooks which she has begun to market.

In August, Etana's student notebooks became available at Kingston Bookshop stores island-wide. According to her management team, based on feedback from the book store, the items have been selling fast.

Still, while promoting her debut album TheStrong One, Etana has found time to also recorded two new singles: How It Goes, recorded for producer Christopher Birch, and the more contemporary single Badmind, a Flava production.

Chat with Etana


You've seen her all month long in The Star and read what she had to say. Now it's your time to chat with the 'Strong One' and STAR of the Month Etana.

On Tuesday, September 30, 2008, Etana will be available for a chat with fans on the phone and on the Internet between 5 and 7 p.m. She will be online at www.gojamaica.com/chat at 5 pm, then from 6-7 p.m. fans can call her at 1-888-THE STAR (1-888-843-5279) for a one-on-one chat.

Log on and dial up. It's your time to chat with Etana!!!!

 
September 25, 2008
 

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