Music rivalries are nothing new in Jamaica, but the latest one between Vybz Kartel and Mavado seems to have reached a new peak of intensity.

As The STAR reported on Wednesday, it has reached the stage where some selectors have been declaring their neutrality, stating that they are not partial to 'The Teacher' or 'The Gully God'.

This is after selector Richie Feelings was allegedly cut off while doing his selecting duties at Bembe, held at Weekenz on Constant Spring Road, last Thursday because he was accused of playing too many Kartel songs. And he is not the first to have faced an irate group of one or the other of the feuding pair's colleagues.

Things have come to a sorry pass when two deejays who are getting so much airplay are in a state of such rivalry that one or the other getting significant playing time at one session of the hundreds which are held in Jamaica monthly is made so much of. What then, we ask, should the numerous entertainers who put out quality work and do not get much rotation in dancehalls or on radio do?

Should they send out their crews to 'bad up' disc jockeys and demand that their songs be played as well?

The sad thing about Jamaican music is that for so many Jamaican youth from poverty-stricken backgrounds, it is one of the few accessible avenues out of the 'dungle'. But when they make it, they seem determined to close the door on others.