Bonner Cornerstone Music recording artiste Richie Spice has been receiving a lot of attention with his controversial new single titled 'Don't Call Me No Dog' on the Sankofa label.

In this song, Richie Spice hits out against the popular street slang 'dog', which many youths use as a form of greeting among their peers. In this song, he sings a catchy punchline over the groovy Ital Jockey one-drop rhythm saying:

Don't style mi as dog

Dog a sittin weh mess up people yard

Dog a sittin easily tek poison

Don't style mi as dog.

Since its release a few weeks ago, Don't Call Me No Dog has been heating up the local airwaves. It has also received strong support from dancehall selectors islandwide.

When asked what motivated him to write this song, Richie Spice said, "A man should never compare him self to a dog or call himself a dog. To call one's self a dog is to lower one's self-esteem and self-worth. No disrespect to dogs and dog lovers, but a man and a dog are clearly two different beings. So I don't feel good to hear my brothers calling themselves dogs. As a reggae artiste, it is my job to uplift the youths and teach them right from wrong, that's why I do this song."

Richie Spice is also doing well with other songs like his most recent number-one hit Street Life which is still inside the top 10 of most reggae charts worldwide.

He is also moving up the charts with another single titled King and Queen which was done in tandem with Bajan soca queen Alison Hinds. King and Queen is currently number 11 on the RETV reggae chart and number 25 on the Jamaica Music countdown reggae chart. Its accompanying music video has also registered on local music video charts such CVM TV's 'Hit List' reggae chart where it peaked at number one a few weeks ago, made Suzie Q's 'Video Alley' reggae top 10 show, RETV's MVP chart and the Fi Wi Choice top10 chart.

Richie Spice is currently preparing for the Australian leg of his Universal Struggles tour during the Australian summer months of November and December. The tour begins at the end of November and will see him performing in cities such as Sydney, Adelaide, Brisbane, Melbourne, Perth and Byron Bay.